Win-Win MyData platform
for Users and Businesses
Regain Ownership and Monetize your Data
A new Paradigm in Personal Information Business
Partners company
25+
Data transaction count
506K+
Number of Users
280K+
Investment(USD)
2M
We are engaged in a 
strategic collaboration with
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We specialize in
Customizable data sources
We possess the capability to ethically and securely extract and compile the data you desire, in accordance with your specifications.
Secure data storage
Since personal data is only stored on the individual's mobile phone after encryption, there are no concerns about personal information leakage.
Sharing anonymized data
Once a user give a consent for sharing his/her data, the data will be anonymized, and sent directly to the business securely.
Reward management system
We support reward management system for businesses, facilitating user rewards through points, discounts, and other benefits. It streamlines the tracking and management of these reward transactions.
Target marketing
We have the technology to target and display ads only to the un-identified users that businesses require.
Data Compliance
We provide customized information and personalized advertisements while adhering to legal standards and regulations.
Our Technology
Blockchain
Blockchain is employed to transparently log all transactions, ensuring that they remain immutable, even by SNPLAB. It's important to note that no user data is recorded on the blockchain.
self-issue DID
(Decentralized Identifier)
The user's phone independently generates a self-issued DID, which is then shared with businesses as an identifier. This ensures that businesses cannot identify the individual, but can recognize that the data originates from the same source.
AI-based personalized non-identifiable targeted marketing
Businesses have the capability to register tailored advertisements with precision, enabling them to engage specific audiences by leveraging factors like demographics, interests, and preferences.
Scraping
Data scraping technology automatically collects and extracts data from websites and online sources, encompassing various data types such as text, links, etc., used for analysis, research, and business information monitoring.
Encrypted PDS
All user data is encrypted using NIST-recommended cipher suites and stored on the user's mobile phone. This method safeguards data against unauthorized access and leaks, providing a secure means to store sensitive information or personal data.
Data anonymization
Data anonymization is the process of removing or replacing identifiable information in personal data to enhance privacy. It protects sensitive information but the data still can be used for various way such as analysis, research, and machine learning.
Our Solution
A platform where users regain ownership of their personal data, monetize it, and share data with businesses, allowing businesses to gain insights through targeted ads in a de-identified (anonymous) manner
solution
What we provide
myd
B2C
my:D
It's a platform that allows individuals to securely store MyData on their mobile phones, retain sovereignty over their data, and engage in direct transactions with businesses without concerns about personal information leakage.
sdk
B2B
ODMPASS SDK
With integrating our SDK, businesses can securely store user data obtained through data transactions and deliver customized targeted advertising to specific users.
By utilizing the pre-built features, companies can save both time and costs.
connect
B2B
my:D CONNECT
Through CONNECT, businesses can initiate date transaction requests, access the data they receive, and create targeted advertisements for specific audiences.
Case studies
municipality

Seoul Municipality (ESA-ON)
Developed and launched 'ESA-ON' public app service,
a one-click administration service for moving by
utilizing SNPLab’s MyData technology
with on-device PDS.
customized

Customized Care Demand Analysis Based on MyData(Korea Univ. Hospital)
Lifestyle data allows us to identify individuals in need of medical assistance. For example, those with shopping data related to diabetes, but with no assets in their financial data, could be potential candidates.
The team
Best of breed technology with proven record on expert & experience
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    Michael Lee
    CEO
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    Wayne Jeong
    CTO
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    Youngkyu Seo
    CISO / CPO
Whether you're looking for a specific business solution or just need some questions answered, we're here to help
If you have any questions, please contact the e-mail address below
hellodata@snplab.io