Win-Win MyData platform
for Users and Businesses
Regain Ownership and Monetize your Data
A new Paradigm in Personal Information Business
- Partners company
- 25+
- Data transaction count
- 506K+
- Number of Users
- 280K+
- Investment(USD)
- 2M
We are engaged in a
strategic collaboration with
strategic collaboration with
We specialize in
- Customizable data sources
- We possess the capability to ethically and securely extract and compile the data you desire, in accordance with your specifications.
- Secure data storage
- Since personal data is only stored on the individual's mobile phone after encryption, there are no concerns about personal information leakage.
- Sharing anonymized data
- Once a user give a consent for sharing his/her data, the data will be anonymized, and sent directly to the business securely.
- Reward management system
- We support reward management system for businesses, facilitating user rewards through points, discounts, and other benefits. It streamlines the tracking and management of these reward transactions.
- Target marketing
- We have the technology to target and display ads only to the un-identified users that businesses require.
- Data Compliance
- We provide customized information and personalized advertisements while adhering to legal standards and regulations.
Our Technology
- Blockchain
- Blockchain is employed to transparently log all transactions, ensuring that they remain immutable, even by SNPLAB. It's important to note that no user data is recorded on the blockchain.
- self-issue DID
(Decentralized Identifier) - The user's phone independently generates a self-issued DID, which is then shared with businesses as an identifier. This ensures that businesses cannot identify the individual, but can recognize that the data originates from the same source.
- AI-based personalized non-identifiable targeted marketing
- Businesses have the capability to register tailored advertisements with precision, enabling them to engage specific audiences by leveraging factors like demographics, interests, and preferences.
- Scraping
- Data scraping technology automatically collects and extracts data from websites and online sources, encompassing various data types such as text, links, etc., used for analysis, research, and business information monitoring.
- Encrypted PDS
- All user data is encrypted using NIST-recommended cipher suites and stored on the user's mobile phone. This method safeguards data against unauthorized access and leaks, providing a secure means to store sensitive information or personal data.
- Data anonymization
- Data anonymization is the process of removing or replacing identifiable information in personal data to enhance privacy. It protects sensitive information but the data still can be used for various way such as analysis, research, and machine learning.
Our Solution
A platform where users regain ownership of their personal data, monetize
it, and share data with businesses, allowing businesses to gain insights
through targeted ads in a de-identified (anonymous) manner

What we provide
- my:D
- It's a platform that allows individuals to securely store MyData on their mobile phones, retain sovereignty over their data, and engage in direct transactions with businesses without concerns about personal information leakage.
- ODMPASS SDK
- With integrating our SDK, businesses can securely store user data obtained through data transactions and deliver customized targeted advertising to specific users.
By utilizing the pre-built features, companies can save both time and costs. - my:D CONNECT
- Through CONNECT, businesses can initiate date transaction requests, access the data they receive, and create targeted advertisements for specific audiences.

B2C

B2B

B2B
Case studies
- Seoul Municipality (ESA-ON)
- Developed and launched 'ESA-ON' public app service,
a one-click administration service for moving by
utilizing SNPLab’s MyData technology
with on-device PDS. - Customized Care Demand Analysis Based on MyData(Korea Univ. Hospital)
- Lifestyle data allows us to identify individuals in need of medical assistance. For example, those with shopping data related to diabetes, but with no assets in their financial data, could be potential candidates.


The team
Best of breed technology with proven record on expert & experience
- Michael LeeCEO
- Wayne JeongCTO
- Youngkyu SeoCISO / CPO
Whether you're looking for a specific business solution or just need
some questions answered, we're here to help
If you have any questions, please contact the e-mail address below
If you have any questions, please contact the e-mail address below
hellodata@snplab.io